Privacy Policy

This Privacy Policy explains how Smart Wave Marketing ("Smart Wave Marketing", "we", "us", or "our") collects, uses, and protects your information when you visit our websites, use our services, or otherwise interact with us.

Last updated: March 13, 2026

1. Who We Are

Smart Wave Marketing is a marketing services and technology company that helps businesses optimize and scale their digital campaigns. We operate primarily online and may provide strategy, creative, analytics, and related services to our clients.

For the purposes of applicable data protection laws, we are typically the "data controller" for personal information we collect directly from you through our own websites and properties. For some client work, we may act as a "data processor" on behalf of our clients, who remain responsible for how your information is used.

2. Information We Collect

The information we collect depends on how you interact with us and which services you use. We may collect the following categories of information:

  • Contact information, such as your name, email address, phone number, company name, and job title when you fill out a form, request a demo, or contact us.
  • Account and profile information, if we provide you with access to a client portal or platform, including login credentials and preferences.
  • Marketing and communication preferences, such as your subscription status and the type of messages you would like to receive from us.
  • Usage data, including pages visited, links clicked, time spent on our site, and other analytical data about how you interact with our websites or content.
  • Technical data, such as IP address, browser type, device identifiers, operating system, and approximate location (based on IP).
  • Client data that our customers provide to us in connection with campaigns or projects, which may include personal data about their own customers or prospects.

We may combine information we collect from you with information we receive from third parties, such as analytics providers, advertising networks, and social media platforms, in accordance with applicable laws.

3. How We Use Your Information

We use the information we collect for the following purposes, to the extent permitted by applicable law:

  • Providing and improving our services, including setting up and managing client accounts, executing campaigns, and optimizing performance.
  • Responding to your requests, inquiries, and support tickets, and providing customer service.
  • Sending you marketing communications, product updates, newsletters, and event information, where permitted by law and consistent with your preferences.
  • Analyzing usage trends and measuring the effectiveness of our websites, content, and campaigns to improve our offerings.
  • Personalizing your experience on our sites, such as showing relevant content or recommendations.
  • Detecting, preventing, and responding to fraud, abuse, security risks, and technical issues.
  • Complying with legal obligations, enforcing our agreements, and protecting our rights or the rights of others.

Depending on your location, our legal bases for processing your personal information may include your consent, the performance of a contract with you, our legitimate interests (such as improving our services and securing our systems), and compliance with legal obligations.

4. Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate and improve our websites, understand usage patterns, and deliver relevant advertising. Cookies are small text files stored on your device when you visit a website.

We may use the following types of cookies:

  • Strictly necessary cookies required for the website to function properly and for security purposes.
  • Performance and analytics cookies that help us understand how visitors use our sites and improve their performance.
  • Functionality cookies that remember your preferences and personalize your experience.
  • Advertising and targeting cookies used to deliver relevant ads and measure their effectiveness, sometimes in collaboration with third-party partners.

You can manage your cookie preferences through your browser settings or by using the consent tools we may provide on our sites. Disabling certain cookies may affect the functionality and performance of the website.

5. How We Share Information

We do not sell your personal information. We may share information with the following categories of recipients, as necessary for the purposes described in this Policy:

  • Service providers and vendors who perform services on our behalf, such as hosting, analytics, email delivery, payment processing, and customer support.
  • Clients and partners, when we are acting as a service provider and process data on their instructions in connection with campaigns or projects.
  • Professional advisors, such as lawyers, accountants, and insurers, where necessary in the course of professional services they provide to us.
  • Affiliates and related entities, to the extent necessary to operate our business and deliver services.
  • Third parties in connection with a business transaction, such as a merger, acquisition, financing, or sale of all or part of our business.
  • Law enforcement, regulators, or other parties if we believe disclosure is reasonably necessary to comply with law, protect our rights or the rights of others, or investigate fraud or security issues.

When we share personal information with service providers, we require them to use it only as necessary to perform services for us and to protect it in accordance with applicable laws and contractual obligations.

6. Data Retention and Security

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary depending on the type of data and applicable legal requirements.

We implement reasonable technical and organizational measures designed to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, which may include:

  • Right to access: Request access to the personal information we hold about you.
  • Right to rectification: Request that we correct or update inaccurate or incomplete information.
  • Right to deletion: Request that we delete your personal information, subject to certain exceptions.
  • Right to restriction: Request that we restrict the processing of your personal information in certain circumstances.
  • Right to data portability: Request a copy of your information in a structured, commonly used format.
  • Right to object: Object to certain types of processing, such as direct marketing.
  • Right to withdraw consent: Where we rely on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details in the Contact Us section below. We may ask you to verify your identity before responding to your request. You also have the right to lodge a complaint with your local data protection authority if you believe our processing of your personal information violates applicable law.

8. International Data Transfers

Smart Wave Marketing may process and store information in countries other than the country where you are located, including the United States and other jurisdictions that may have different data protection laws. When we transfer personal information internationally, we take appropriate measures to protect it in accordance with this Policy and applicable law.

Where required, we rely on appropriate safeguards for international transfers, such as standard contractual clauses approved by regulatory authorities, or other legal mechanisms recognized under applicable data protection laws.

9. Third-Party Sites and Services

Our websites and communications may contain links to third-party websites, services, or applications that are not owned or controlled by Smart Wave Marketing. This Privacy Policy does not apply to those third-party properties, and we are not responsible for their content, privacy practices, or security measures.

We encourage you to review the privacy policies of any third-party sites or services before providing them with your information or using their offerings.

10. Children’s Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete it as soon as reasonably practicable.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other reasons. When we make material changes, we will post the updated Policy on this page and revise the "Last updated" date at the top. In some cases, we may provide additional notice, such as by email or through our services.

12. How to Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, you can contact us at:

Smart Wave Marketing
Email:

[email protected]

Subject line: "Privacy Request"

When you contact us, please provide enough information for us to understand and respond to your request, including the context in which you believe we processed your information.